A structured behavioural analysis of how AI systems present your brand, suppress information, elevate competitors, and distort category placement.
Popular AI chatbots such as Gemini, Claude, ChatGPT and Copilot now sit between your customers and your brand. They decide what gets highlighted, what gets ignored, and which competitors get favorably surfaced in response to everyday enquiries.
This audit gives organisations structured, exportable evidence of how these systems describe your brand, your category and your competitors. It reveals misrepresentation, omission, skewed framing and inconsistent surfacing across platforms, giving teams the factual basis they need to state their position when AI systems distort brand visibility, elevate competitors or introduce misinformation.
It also shows where visibility is being lost across discovery channels mediated by a handful of companies that dominate the sector.
Customers still use search engines like Google, and overall search volumes remain stable. But this activity now plays a limited role in decision‑making. People perform an initial search, then turn to chatbots when they need advice, comparisons, or guidance.
Customers already ask AI about your brand -whether it’s safe, legitimate, worth the money or better than competitors. AI answers with whatever narratives it has absorbed. This audit shows you exactly what AI is telling your customers when they ask.
Where they once asked friends, checked reviews, or browsed multiple sites, they now ask conversational AI systems. These systems simplify brands, omit important details, misclassify categories and confidently recommend competitors. Your brand can lose visibility even while search traffic looks stable -because the real decision‑making layer has moved into AI.
When AI systems misrepresent your brand, the customer journey breaks:
Most people don’t realise that AI chatbots routinely present incorrect “facts” with a tone of authority, creating an impression of expertise. As a result, customers can be steered into choices that are not in their best interests. These distortions divert demand and revenue directly to competing brands -whilst your brand loses prestige and money, one confidently wrong AI conversation at a time.
We provide a precise, human‑directed assessment of how AI systems currently present your brand.
Clearly understanding how your brand is being represented, or misrepresented, by dominant AI chatbots that interact with hundreds of thousands of users at any moment is now essential. If these systems sideline your brand, the failure will be quiet and only visible once the damage has already occurred.
We map how your brand is described, compared, positioned and surfaced across major AI platforms -and where visibility is being lost. You see exactly what customers are being told about your brand in AI‑mediated environments.
When AI systems describe your brand incorrectly, the error travels -and it influences decisions even more strongly than silence.
Our work is grounded in published research on AI conversational behaviour and evaluation methodology. We also develop behavioural frameworks as part of our wider research into how AI systems act under different conditions. This audit applies that research to your brand. We use structured probe sets and controlled variation to show how modern chatbots actually talk about products, categories and competitors. You receive analysis built on proven methodology rather than improvised questioning -the kind of rigour that comes from specialists who study AI systems at the behavioural level.
Our Brand Audits often uncover issues like those listed. These findings directly show the effect on customer perception and competitive positioning. These unauthorised messaging changes occur outside a company’s previously dependable analytics.
A wrong or outdated description is often more damaging than absence -a confident misstatement in an AI answer sends customers in the wrong direction and creates correction cost downstream.
The audit gives you a clear, factual picture of how AI systems present your brand -potentially to millions of people globally every day. With this information, you can:
This insight lets you act on the real decision‑making layer -the one customers now use. It shows where you’re losing ground, where you’re gaining it, and where AI systems are reshaping perception without your involvement.
Brands that confront how they are being presented -and respond effectively- stay competitive. Those that ignore hidden distortions lose ground without realising why.
A focused behavioural baseline showing how ChatGPT presents your brand across common consumer enquiry paths.
A two‑platform behavioural comparison showing how ChatGPT and Gemini present your brand and competitive space across shared enquiry paths.
Tier 2 expands Tier 1 into a two‑platform comparative audit. It shows where ChatGPT and Gemini align, where they diverge and how competitor presence shifts between them. It gives organisations broader observational clarity without adding complexity.
A three‑platform behavioural comparison showing how ChatGPT, Gemini and Copilot present your brand and competitive space across shared enquiry paths.
Tier 3 adds Copilot to the audit, giving organisations a three‑platform behavioural map across the most used consumer AI systems. It reveals deeper behavioural differences, broader competitor surfacing and more structural variation in how platforms describe categories, brands and alternatives.
A full four‑platform behavioural comparison showing how ChatGPT, Gemini, Copilot and Claude present your brand and competitive space across the same structured probe set.
Tier 4 is the complete multi‑platform behavioural audit, covering all major AI systems with meaningful user reach. It provides the widest observational view of how a brand is presented, compared and surfaced across the current AI landscape. This tier is for organisations that need maximum competitive context and a clear understanding of how their brand appears across consumer and workplace AI systems.
Tier 1 $540 (Approx £400) One audit across 1 AI platform. 35 probe questions total.
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Tier 2 $1215 (Approx £900) One audit across 2 AI platforms. 70 probe questions total. Includes 2‑AI comparison.
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Tier 3 $2025 (Approx £1500) One audit across 3 AI platforms. 105 probe questions total. Includes 3‑AI comparison.
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Tier 4 $2970 (Approx £2200) One audit across 4 AI platforms. 140 probe questions total. Includes 4‑AI comparison.
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Selecting a tier opens our online shop in a new tab, where you enter your details directly in the checkout form and make payment. You will be notified of progress and receive dellivery via the email you provide. All purchases are charged in USD. GBP amounts are approximate and may vary slightly with your bank’s exchange rate.
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